With 80% of all web traffic predicted to come from video by 2019, the demand for video content is greater than ever before. Unsurprisingly, it’s become an integral part of many brand marketing strategies.
Due to the rise in video’s popularity, however, it’s become all the more difficult for brands to capture user attention – not to mention hold it for longer than five seconds.
This is where interactive video comes in. Instead of a passive user experience, interactive video requires the person watching to take action – e.g. answer a question or make a decision – usually to inform how the rest of the video unfolds.
There are many benefits, including longer viewing times, greater engagement, and even data capture.
While the technology is certainly nothing new, there appears to have been a surge in brands experimenting with it lately. Here are a few examples and the reasons why it works.
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